The written content analysis tools are particularly powerful and use NLP – natural language processing – to semantically analyze written content and suggest ideas to bolster or optimize content. Surfer SEO enables you to quickly check and audit your blog, landing pages, and other written content for optimization ideas. It boasts a very sophisticated set of tools for checking site content. Surfer SEO is purposefully built for on-page SEO so it’s perhaps unsurprising that this is where it excels. It’s really easy to use and provides many instant clues on how to whip your on-page SEO into shape.Īs well as the website audit tools Semrush is of course also an excellent tool for keyword research and off-page SEO. The on-page checker is very action-oriented in that it guides you with specific ideas for making improvements. This is more content-oriented and is designed to check your site’s content to audit keyword usage, content ideas, and even UX performance. The second SEO audit tool on Semrush is the On-Page SEO Checker. You’ll be able to receive weekly reports on your technical SEO so you can track errors as they develop and fix them as you encounter them. This effectively allows you to track down and fix particularly problematic pages whilst checking the general health of your site for more common errors. The tool will check page HTTPS certificates for security and validity, crawl links to check for errors, highlight missing meta tags and image attributes and provide insight into how quickly each page loads. It audits some 130+ potential errors spanning everything from HTTPS certificates to crawlability, page speed, and redirect errors. The first and most obvious one is the SEO Audit Tool itself, which is specifically designed for checking technical SEO. There are a few tools in the Semrush arsenal that could fall under ‘SEO audit’. Semrush is a fully comprehensive toolbox for SEO and thousands of SEO pros and marketers around the world count on it. The entire suite contains a fantastic 40+ interlinked tools that cover everything from market and keyword research to technical SEO, backlinking, and SERP analysis. Semrush is one of SEO’s premier sets of tools. They’re excellent to execute after a major content creation drive, after making changes to your website, migrating your content management system, or practically any other major site change.īut also, they’re useful to run periodically to check for existing and newly developing errors. SEO audits paint a complete page-by-page picture of your site’s SEO characteristics and qualities. They act as a critical eye cast over your site, its design, structure, back-end, and front-end with regard to content and UX. In essence, SEO audit tools focus on both the technical and content aspects of your site. These audit tools can suggest new keywords for existing content, generate content ideas, and highlight content gaps.Ĭontent audit tools can even suggest new headings for existing content and highlight content that can be extended and improved to yield a better ranking. 2) On-Page/Content AuditĪudit tools can also check your site content and on-page SEO, including keywords, page structure, meta tags, and user experience (UX). Technical SEO audit tools will also check page speed so you can tune and optimize your content for quicker load times.Ī technical SEO audit will instantly highlight and guide you towards elements of your page that can be fixed right now for SEO gains. Technical SEO audits check all typical errors such as redirects, canonical tags, HTTPS certificates, schema, page and content crawlability, and mobile optimization. There are two main types of SEO audit: 1) Technical SEO AuditĪ technical SEO audit checks your site and pages for technical SEO errors and insights. The great thing about an SEO audit is that it can be carried out on existing websites to instantly guide you towards problematic pages that need immediate attention.Īudits can also be scheduled to track changes in site errors and technical SEO performance over time. The main objectives of an SEO audit are to discover page errors and missing SEO components such as meta descriptions, tags, and other technical SEO components and uncover information about your site’s structure, media content, and crawlability.
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